Bill Brand for Mayor of Redondo Beach



Bill Brand for Mayor of Redondo Beach – March 7, 2017

“Prioritizing Our Quality of Life Instead of Overdevelopment”

For years our city has suffered from a lack of leadership and vision, which our residents rightfully deserve.  As a result, I’m announcing my candidacy for Mayor of Redondo Beach.   I’m excited and look forward to leading all aspects of the entire City, including the revitalization of both North and South Redondo Beach.

While ensuring our excellent police and fire services remain fully funded remains my number one priority, what is being billed as ‘revitalization’ of important areas in Redondo Beach like the Galleria, King Harbor and the AES site, is actually an alarming trend of overdevelopment that brings many negative impacts to our community, and changes the character of our City.

Mayor Aspel and the majority of the current City Council are rubber-stamping overdevelopment projects that continue to come before them.  Myself and other concerned residents are here to provide feasible, transparent and balanced alternatives that prioritize our quality of life.

We can revitalize our waterfront without turning it over to a mall developer whose project is going to more than double development, double traffic, build on the Seaside Lagoon and block beautiful public views along Harbor Dr. with 45 foot tall buildings for 99 years!

This project is an abomination that could be the biggest white elephant the South Bay has ever seen.  The residents did NOT vote for this project, and most do not support it.  As the Council Member for this District for over 7 years I must remain honest with the community and myself.  I cannot pretend I have not made up my mind and sit fairly as an impartial party of the quasi-judicial process weighing this project. Therefore, today I’m also announcing my recusal from voting on the CenterCal development project.  

Our Community deserves a resident-focused vision first – one that embraces what is unique about Redondo Beach.  Only then do we establish a zoning that reflects that vision.  Selecting a developer should be the last step – not the other way around.

For more information on Bill Brand go to: or visit his Facebook page at:


Radio Interview/Debates and CenterCal Tonight!

Greetings Everyone,

Tonight is the 4th public meeting to get your input on what we would like to see on the Redondo Beach waterfront.
Where?  Redondo Beach Performing Arts Center at Manhattan Beach Blvd & Aviation Blvd.
When?  TONIGHT!  6-8pm
The next meeting will be Saturday, February 23rd, 10-12noon at the same place.  Hopefully you can make one or both of these meetings.  History is being made in our town and this is your opportunity to be a part of it.
Speaking of history being made, Wednesday night’s debates between Jim & I, AES President Eric Pendergraft and Council Member Kilroy went great!  We basically trounced them, but I’m bias of course.  See attached photo.
The debates began at 6pm, but the room filled to capacity before that, and unfortunately about 100 more people were turned away.  Then one of the librarians mistakenly prohibited video taping the event, even though two videographers showed up.  I think someone videotaped it anyway, and if I can get my hands on it I will upload to YouTube and send the link.
Also, I gave a radio interview this morning on The South Bay Show and they said over 700 people were listening live, but they expected over 10,000 to eventually here it.  Go to this link to hear for yourself.
Hope to see you tonight!

Write School Board to Oppose New Power Plant

Greetings Everyone,
Tonight, the Redondo Beach School Board is considering a resolution whether to oppose a new power plant in Redondo Beach or not.  Believe it or not, this resolution has a good chance of failing.  I’ve cc’d the 5 members of the School Board on this email, so, if you or your child will be exposed to the increased air pollution from a new power plant, feel free to just hit ‘reply all’ with a quick note that you hope they vote to oppose a new power plant.  It’s that easy to be heard!
There are 6,500 school children downwind from the AES power plant, and a new power plant will increase deadly particulate emissions 5-15X for 50 years!! Plus, our area is already out of compliance with both federal and state standards for particulate pollution.  A new plant will move us even further out of compliance according to the AES application recently filed with the California Energy Commission.
Exposure to particulate emissions retards lung growth in children, is linked to autism, causes asthma attacks, heart attacks, and kills twice as many people every year in California than breast cancer.  This resolution is a no brainer, but the power of politics often clouds better judgement.
And if you want to come to the meeting and speak in person, which starts at 6:30 tonight, here is a link to their agenda:

Call anytime!
ps…here is a link to the AES application:
Go to Section 5.1, Air Quality, and scroll to tables 5.1-17 & 5.1-28 to see their own data that shows the dramatic increases – 3.3 tons/year to as much as 49.7tons/year.


Bill Brand for Re-election to Redondo Beach City Council

Greetings Everyone,

Although more important, it’s not just about Measure A, I’m running for re-election for the District 2 City Council seat in Redondo Beach.  There are two candidates running against me and I need your help!
My campaign has kicked-off and we’re walking my District this weekend.  The weather is going to be beautiful with temperatures in the high 70s or even 80s!
Sign-up for a time slot this weekend and we’ll give you flyers and a map of an area for you to walk and talk and pass out flyers.  It’s easy and fun, and you’ll meet some great people and probably make some new friends.
Please email Dawn Esser at (also cc’d on this email) with a time slot this Saturday or Sunday that works for you.  I’d really appreciate the help!  Anyone can do it!  Bring a friend if you want.
You can pick-up the flyers and walk lists at Melanie Cohen’s at 115 South Guadalupe Ave. Unit H, Redondo Beach, on Saturday between 10-5pm, or Sunday between 1-4 pm, or call her at 310-374-4284 to arrange another time.
Below is a link to my website where you can read about my goals and past accomplishments, and make a donation.  I’m about half way to my fundraising goal with not much time left so please consider a donation.
For those of you on Facebook, please share and ‘like’ my re-election page:
Hope to see you this weekend!

Why Not in Redondo?

Hello Everyone,

The residents in Chula Vista fought a long, uphill battle against a new power plant planned in their town and they won!.  Sunday, Feb 2nd, it’s going to be demolished, ‘imploded’ for good.  Not being replaced with a “smaller, cleaner, more efficient” polluting behemoth that would have blighted their waterfront for 50 years, but 50 acres of park and open space with 50 acres of revenue generating uses for the city.  Sound familiar?

They had no money when they started, they didn’t get sued and they didn’t file for bankruptcy.  Imagine all that!  Their pipe dream came true!  I’m going to see it first hand with a live Tweet and photos to follow.  See notice below from their Mayor, Cheryl Cox, who in a phone conversation with me last summer was stunned that I was the lone voice on the Council opposing a new power plant and that our Mayor & Council were not fighting AES tooth and nail, but wanted to “work with them” instead.

YES on A March 5th, or we’re going to get new power plant complete with 3 smoke stacks, power lines and a mixed-use development plant next to it instead.

Please pass this email, and all my emails until March 5th for that matter, to your Redondo friends.




Dear Friends and Colleagues,

I am pleased to share the following information with you about the upcoming implosion of the South Bay Power Plant.


Cheryl Cox

In a historic milestone for the Chula Vista bayfront, the obsolete South Bay Power Plant is scheduled to be imploded February 2, 2013, weather permitting – which will remove the mammoth structure and open up land that the Port of San Diego and the City of Chula Vista have designated for future public parks.

The implosion is scheduled for 7 a.m., Saturday, February 2, 2013weather and other conditions permitting.

A final decision on whether or not to proceed will be made that morning. The implosion will be carried out only under appropriate weather conditions, including wind speeds of 15 mph or less, as part of a comprehensive plan to protect air and water quality.

Details of the Port of San Diego’s public viewing event will be announced in the coming weeks.

”After a banner year for the bayfront in 2012, the implosion of the South Bay Power Plant is an event many Chula Vistans are looking forward to, and an excellent way to begin the new year,” said Chula Vista Mayor Cheryl Cox. “After the years of hard work that went into the approval of the Chula Vista Bayfront Master Plan, the plant’s removal will kick start redevelopment plans as we look forward to further progress on what will become a world-class destination for the entire region.”

The implosion plan, which includes comprehensive measures to protect public safety, air and water quality, and the environment, is being carried out by the former plant operator, Dynegy South Bay LLC; and has been approved by the California Coastal Commission and the City of Chula Vista.

To protect the public, there will be a land and water perimeter set up to limit access around the site; details of its boundaries are being finalized.

This dramatic demolition event will fulfill the promise that the Port of San Diego made 14 years ago when it acquired the plant with the goal of eventually removing it from the waterfront for the betterment of the San Diego region. Stakeholders worked for years to advocate for its removal, asking state regulators to determine it was no longer necessary for the region’s power supply. In October 2010, the California Independent System Operator determined that the plant could be taken out of service. The implosion is one visible indicator of Dynegy following through on its commitment to the Port and the City of Chula Vista to demolish the site upon the end of its useful life.

The South Bay Power Plant is a massive, 165-foot-tall structure with an open steel framework surrounding boilers and turbines. It has been on the bayfront since the late 1950s and was fully shut down at the end of 2010. Its main structure takes up around 13 acres on a 115-acre leasehold held by Port of San Diego tenant Dynegy South Bay LLC.

“The removal of the South Bay Power Plant is a visual signal to the community of Chula Vista and the San Diego region that we are serious about bayfront redevelopment,” said Chair Ann Moore of the Board of Port Commissioners. “I am thrilled that we have finally set a date to bring down this huge industrial structure. I am even more pleased that we plan to replace it with a public park, as well as an RV park, that everyone will be able to enjoy.” 

Its removal is an essential step toward redeveloping formerly industrial bayfront land.

The power plant site is a portion of the award-winning Chula Vista Bayfront Master Plan, a shovel-ready land-use plan that will guide the transformation of more than 500 acres of waterfront property. Developed by the Port, the City of Chula Vista and property owner Pacifica Companies with extensive public input and approved by the California Coastal Commission in August 2012, the plan lays out a future world-class resort and conference destination, complemented by a mix of residential, retail, and more than 240 acres of parks and nature preserve. Under the Chula Vista Bayfront Master Plan, the South Bay Power Plant site and its surrounding land will eventually be replaced with:


A future public park (24 acres)

 – A future RV park (14 acres)

 – A future Industrial Business Park (two parcels, totaling approximately 36 acres)

 – Buffer zone around western perimeter (25 acres)

The actual implosion event will take fewer than two minutes and will sound like rolling thunder with reverberations. A number of small, controlled explosive charges will be placed within the steel and concrete power block structure in order to bring it down. Heavy equipment will then be used to break up the structure. The project is expected to generate about 21,000 tons of recyclable metals and up to 3,400 tons of other non-hazardous waste, which will be recycled and salvaged when feasible.